solid as a rock

The Dao of Annual Planning in 2024

New Year’s Resolutions and Implementation

Annual Planning and Dao: Today’s article focuses on a personal topic that I hope my valued readers can benefit from. It also includes reflections on topics such as SEO and AI, which were cut off during the year and are now revisited at the end of the year.

When discussing Zen and Daoism, some might say these philosophies are nice but not practical in harsh reality. However, as my year has shown again, they can be quite useful. As mentinoned before, like many others, I find it interesting and often profitable to learn about other people’s attitudes and reflect on them. If today’s article seems like self-congratulation, I apologize.

For me, this year’s journey again involved maintaining a balance between personal aspirations and professional demands. While no two people have the same challenges, I believe there’s value in sharing how one integrates philosophy into decision-making. I hope to demonstrate how these timeless principles can harmonize with the demands of modern living.

The images accompanying this post are some of my previously unpublished work from 2024, reflecting the range of my artistic activities this year.

moon shadow
moon shadow

New Year’s Resolutions: A Framework for Intentional Living

As 2024 comes to a close, many of us are already contemplating the traditional ritual of setting New Year’s resolutions. The idea of starting anew resonates, but whether it’s necessary—or even practical—depends on individual perspectives. Personally, I lean toward annual planning over resolutions. The former provides a broader, more adaptable framework that feels grounded in reality.

Part of the reason for this article was a post from a fellow blogger, Swabby, who recently celebrated an incredible milestone: his 5000th blog post. His consistent performance at such a high level is admirable. After reading Swabby’s article on New Year’s resolutions, I mentioned I would share my review of this year.

rocks
Rocks

Aspects of my Annual Planning

To keep things focused, I will highlight four key aspects of my 2024 that were deeply influenced by Daoist thinking. Reflecting on these areas fills me with gratitude for how the year unfolded. The areas I’ll discuss are: my day job, my art, web presence, stock market endeavors, and, prefixed, the Dao of New Year’s resolutions and annual planning.

dao zen talk
Dao and Zen discussing Calligraphy
Setting Objectives for 2024

With these reflections in mind, I had set the following objectives for 2024:

  • 1 Continue selling items and aim to reach a specific monthly income target.
  • 2 Drastically reduce social media activities while improving my blog and enhancing my online presence as artist.
  • 3 Advance further into abstract art, focus on reduction, and explore other areas such as music and poetry. Plan to hold two exhibitions.
  • 4 Achieve a 20% net gain on the stock exchange.
  • 5 (Some personal goals in private life and health)

0 The Dao of New Year’s Resolutions

As someone who has been self-employed for most of my working life, planning, goal-setting, and analysis have naturally become integral to how I approach each year. One of the harshest yet most valuable lessons I’ve learned is this: when something goes wrong, the responsibility rests solely with me. Accepting this truth has profoundly shaped my mindset and the direction of my endeavors and most of all planning.

The connection between Daoism and New Year’s resolutions may initially seem unconventional. However, as a long-time admirer of Zhuangzi, the great Daoist thinker, his wisdom deeply influences how I approach projects, including a new year. The New Year as a project. One of Zhuangzi’s most famous stories is about a cook [article] who skillfully dismembers an ox, visualizing the process in its entirety before beginning. I’ve discussed this story in detail previously (summary in footnote [1]), but for now, I’ll focus on its application.

When I view the year ahead as a project—like the cook preparing to dismember an ox—I imagine the “parts” of the year’s responsibilities already laid out before me. By visualizing the desired results in advance, I conserve energy and approach each task with clarity. This perspective aligns with Zhuangzi’s teachings and, for me, 2024 unfolded more like an ideal case of this philosophy in action.

entanglement
from the entanglement series

1. Annual Planning of Daily Business

Viewing the year’s areas of responsibility as distinct components allows me to calmly tackle each one. The key is to maintain a clear vision of the end result, periodically check progress, and make adjustments as needed. My approach includes quarterly reviews, similar to routine accounting.

Day-to-day business remains integral to my activities. From a Daoist perspective, art represents yin, and business signifies yang. Now that I am semi-retired, business has taken on a secondary role, primarily providing an additional income source that allows me to enjoy small luxuries.

The simplicity of this goal makes it manageable: I aim to earn a consistent amount each month. With a clear sales target and minimal complications, this aspect of my planning requires little mental energy—just steady execution.

When Night Falls
zenimals (V)

2. Online Presence, Media, and SEO

When it comes to an online presence, we all have varying goals and approaches. For me, the topic has been essential for over 30 years, particularly due to its significance for my business. Ensuring that my objects can be easily found by search engines like Google has always been a priority. Beyond that, the importance of SEO extends even to my blog.

Why do we blog or post at all? It’s a challenging question, one I prefer to leave unanswered. However, since I plan to sell my artistic work online eventually, establishing and optimizing my internet presence is a necessary part of the process.

Blog Optimization and SEO Progress

Earlier in the year, I mentioned two key initiatives related to my blog, both of which were met with some skepticism by some readers—a reaction I welcome. The first involved reworking my blog to make it more search-engine-friendly. This has been a gradual process, as I didn’t intend to overhaul everything at once. Now, with about two-thirds of the work complete, the results are promising.

Performance has improved noticeably. For instance, my blog’s visibility in specific countries has significantly increased, and I now have greater control over certain metrics. One striking example: for certain topics seven times as many readers now find me via Google compared to WordPress. Yet, I remain uncertain if the time and effort spent justify the results. That said, I intend to stay the course and refine these improvements further.

The Role of AI in Managing Online Activities

The second point, which tends to spark more debate, is my use of AI. Artificial intelligence has become an indispensable tool for managing the array of activities I handle. While I consciously operate at a relatively modest level with AI tools, I am consistently pleased with the results—and occasionally, pleasantly surprised.

The graphic below shows how these changes affect search engines. In these examples, my valued readers’ comments are also incorporated, helping both the writers and readers.

comments

At the beginning of next year I will present a project in 3 articles about an imaginary journey to an imaginary Zen master. AI will analyze and describe the images. An unusual experiment that might surprise some.

One of the things that is very gratifying is that my blog, zettl.blog, has already been cited multiple times by ChatGPT and similar AI platforms as a source of information. This recognition reinforces my belief in the value of the content I create and share.

creatures of the night
zenimals (II) Creatures of the Night

3 Annual Planning in Arts

Art was certainly the central theme for me in 2024. How well did I implement my resolutions from the beginning of the year? I am quite satisfied. To what extent?

The question of whether my work is “good” is not just idle speculation, but can hinder my thinking. According to Buddhist beliefs, our dissatisfaction is rooted in divisive judgments. My goal for 2024 was therefore more focused on developing my personal style, improving my technique and creating a natural transition to abstract painting. I focused particularly on reducing things to the essentials. I am also satisfied with the progress I have made this year in translating thoughts into images. The inclusion of aspects such as music, some Western philosophy and especially poetry has played a significant role in this development.

4 Shares – the icing on the cake of the year


It may seem surprising that, as a critic of the capitalist system, I invest in the stock market. Nevertheless, it demands my full attention, not only because of the amount invested. These activities allow me to check the accuracy of my assessments of the economy and world politics. I have learned to make decisions largely without emotions, which is essential in the slippery world of the stock market. Even when trading stocks, I rely on Daoist principles. It is also important to me to put into practice what I theorize. For example, since I consider AI a central issue of our time, I invest in companies such as NVDA and AMD. [2]

aggression
From Evening into Night
responsible investment


Acting responsibly is natural for me, which includes ethical aspects. I avoid buying shares in weapons manufacturers or other unethical companies. Every year on December 26th, I take stock and set goals for the next year.

Miraculously, I have always achieved my goals when I set clear objectives and checked them at least quarterly.

stats
The result looks good, but it hides many mistakes that were made during the year.
On the other hand, it was a difficult year and a bumpy ride. And we should not forget that many of the large investment houses only achieve 7-8% per annum.

Having significantly exceeded my goals, I plan to take a long-dreamed-of trip in 2025. I don’t want to postpone this journey any longer due to my age.

Klaus Kinsky as Fitzccaraldo
That was the carrot in front of the donkey’s nose in 2024. Only I will not be sailing on the Amazon, but on the Mekong. Hopefully.

Reflecting on 2024 and Looking Forward to 2025

Reflecting on 2024, I am satisfied with the work I have accomplished. I achieved or exceeded all my goals and enjoyed a relatively stress-free year. Two wonderful trips allowed me to recharge, find inspiration, and improve my health.

Participating in group exhibitions in London and São Paulo (online) was a significant milestone, helping me reach a wider audience with my art. I also completed the groundwork needed to focus on new goals in 2025.

Looking ahead, 2025 brings its share of challenges, but I welcome them with open arms. I am eager to work out my New Year’s resolutions and, more importantly, put them into action. Cheers to 2025!

Extra:

Annual Yearbook: A Gift of Art

Every year, I compile some of my artistic work into a yearbook intended for friends, family, and art enthusiasts. [previous samples] This year’s edition is quite elegant and even thicker than before. It has become a cherished annual Christmas present. While I am pleased with this year’s effort, I am unsure if I will be able to produce something similar in 2025.

yearbook 2025
yearbook 2024
yearbook 2024
yearbook 2024
yearbook 2024
footnotes:

[1] In Zhuangzi’s story, Cook Ding is preparing an ox for Lord Wen-hui. As he carves the ox, his movements are graceful and effortless, almost like a dance. Lord Wen-hui is astonished by Cook Ding’s skill and asks how he achieved such mastery.

Cook Ding explains that at the beginning of his career, he saw the entire ox as a whole. Over time, through practice and experience, he learned to see the intricate details and the spaces between the bones. Now, he doesn’t look at the ox with his eyes but follows his intuition, letting the Dao guide his knife. He moves with the natural rhythms and patterns within the ox, avoiding obstacles and finding the perfect path for his blade. This way, he hasn’t needed to sharpen his knife in nineteen years.

The story emphasizes the importance of aligning one’s actions with the natural flow of the Dao. By understanding and moving with the inherent patterns in life, one can achieve great skill and efficiency without exerting unnecessary effort.

[2] My worst losses have been in the fields of renewable energy and environmental protection. So much for ethical conduct.

[3] Sure you can’t rule anything out, because if I invest in a “neutral” chip producer like NVDA or AMD, it’s not impossible that the GPU will also be used in weapons systems or surveillance technology. On the other hand, I have made losses with my investments in renewable energy and environmental protection.


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Comments

60 responses to “The Dao of Annual Planning in 2024”

  1. satyam rastogi avatar

    Nice post🌅🌅

    1. Zettl Fine Arts avatar

      Thank you very much 🙏 🌹 All the best for 2025! 🥂

  2. mic avatar

    👌👌👌🖼️

  3. luisa zambrotta avatar

    I found your reflections for the year that is about to end and the resolutions you expressed for the new year to be beautiful.
    I also found your observations on the role of AI in managing your online activities quite interesting
    Maybe I should have more faith in its performance too: it will be one of my resolutions for 2025

    1. Zettl Fine Arts avatar

      Thank you very much, Luisa! Of course, the topic of AI is a bit complicated, as it now influences so many aspects of our lives. My comments were mainly related to the topic of publication. I’m a bit further along in the field of art and I’m slowly starting to get excited about it. But of course I mean analysis, art history, etc. and not the creation of meaningless pictures.

      1. luisa zambrotta avatar

        Thank you for sharing this wonderful observation 🙏🙏🙏
        Wishing you continued happiness, peace, and strength in all that you do

      2. Zettl Fine Arts avatar

        Wishing you the same 🙏❄️🎶🍀🌹

      3. luisa zambrotta avatar

        🌹💫🌹

  4. Stan Stewart avatar

    Your detailed plan and analysis is inspiring. So glad to be following your art here.

    1. Zettl Fine Arts avatar

      Thank you very much, Stan 🙏 All the best for 2025 🥂🌹🍀

  5. swabby429 avatar

    Paying attention to areas of resistance and finding flow through those stretches of the stream make a world of difference.

    1. Zettl Fine Arts avatar

      It does make a difference for sure.

  6. julianeus avatar

    Awsome pictures and a good having levels . Congratulations

    1. Zettl Fine Arts avatar

      Thank you very much 🙏 All the best for 2025! 🍸❄️🎶🍀

  7. Sara Allwright avatar

    A truly inspiring post. Beautiful art work, thank you for sharing.
    I wish you a happy and prosperous New year!

    1. Zettl Fine Arts avatar

      Than you so much for your kind words and wishes! A happy and prosperous New year to you too!

      1. Sara Allwright avatar

        You’re most welcome.
        Thank you, kindly! 🌻

  8. Spira avatar

    It is a most rare occasion for an artist of your caliber to share insights, methodology, approach in such a comprehensive way.
    In my experience, everyone hold their cards close to the chest.
    Hell, even a ” teacher” at the university replied to an inquiry of mine : ” Do you really expect me to disclose all the secrets of the trade so that you can compete with me later on?”… the ” trade” was rehabilitation in severe neurological diseases.
    If that happens in medicine, then in art….

    So, a big hearfelt Thank you, Friedrich.
    Not only for the detailed presentation of this post ( despite finding myself further each passing year from achieving anything ignificant) but mainly for re-affirming my belief that there are persons like you in the world; ones who not only hesitate to genuinely share but do so expecting nothing in return.

    May you continue to manifest your goals in every aspect of your life, Friedrich.
    Happy sailing in 2025 🥂

    1. Zettl Fine Arts avatar

      What can I say, Nick? First of all, thank you for everything. As for the article: I rewrote it 3 times, hesitated 5 times about whether to publish it. Posts with personal experiences can be so easily misunderstood. But as I can see from your very kind reply, the right people understand what you mean. Anyway, all the best for the new year. May it bring everything that is dear to your heart. 🥂

      1. Spira avatar

        🙏
        PS: Your Entanglement painting is beyond superb!!👏

      2. Zettl Fine Arts avatar

        Thank you so much 🙏 My contribution to quantum physics 😂🥂🎶

  9. JMR-ART avatar

    Hope your plan goes well in 2025, you have beautiful art, very attractive and what seems a well planned route, so good luck, maybe I should inspire myself with your ideas, I think my art is not bad…my business skills are…:D

    1. Zettl Fine Arts avatar

      Thank you very much! Yes, your artistic work is good. Marketing is a completely different matter and yet I think that AI is very useful in this area. But maybe I’m seeing too much in it. Or maybe it’s just a nice toy. All the best for 2025, health, inspiration and all the rest.

      1. JMR-ART avatar

        I think it is worthed of looking into it, there is much fear about it, but at the same time I think it can be helpful, opening many doors for exploration, every ‘tech’ is a two face being…can be good or bad…won’t qualify as angel or evil, too dramatic for me..:D

      2. Zettl Fine Arts avatar

        Right! I can only pick what I think is useful for me and play around with it. As mentioned I will post a few articles beginning mid-January which could be interesting.

  10. weisserwatercolours avatar

    ….all of this is edifyingly useful to me, especially bringing Daoist principles into the granular task of managing one’s day-to-day, well, tasks/necessities. At the risk of being something of a seer, which I’m certainly not, my investing experience benefited greatly from boldness at a key time. Being a Canadian with an American inheritance of US stocks from my mother’s passing in 2000, when 9/11 sent more than shivers through Wall Street, I instructed my sister, the executrix, to sell all my shares (not an inconsiderable amount) regardless of their current performance, and go to her local coin shop and buy American Gold Eagle coins with the proceeds. At that time the spot price for 1oz was $330. By 2007, the spot price was $950. All I did inbetween was put all those sleeves of coins in a worn out board game box I’d gotten at a thrift shop, and stored it on the top shelf of my closet. In an emergency, I’d take one coin to my local coin dealer and get from him the current spot price’s worth for it, in cash. These days, with my gold long ago cashed in for stocks (due to the stabilizing of the markets), I’m back to buying gold and since February have made $1200/oz on my purchases.
    Why?
    Three words: ‘Trump White House’.

    Gold is the go-to commodity in destabilizing times. And these, my Daoist mentor, are those times (utterly my own daoist sensibilities speaking to me and urging my personal action). My observations, only, offered up for passing consideration.
    Lance

    1. Zettl Fine Arts avatar

      Thank you, Lance, and I’m happy to hear about your good fortune in investments. Regarding the rise in gold prices, it seems primarily related to the BRICS countries acting as buyers in recent years to reduce their dependence on the dollar. For a dollar alternative to be attractive, it must be secured.

      If Elon Musk is to be believed, the USA is considering investing in cryptocurrencies like Bitcoin to stabilize the US dollar. Trump is echoing this sentiment, although I’m unsure of his familiarity with the matter. There will be a lot of discussions ahead….

  11. Nancy ~ The Sicilian Storyteller avatar

    Wishing you all the best in the new year, Fred.

    1. Zettl Fine Arts avatar

      Thank you so much, Nancy 🙏 May 2025 be a wonderful year for you in every matter 🥂🍀❄️🎶

      1. Nancy ~ The Sicilian Storyteller avatar

        Ah! That is a comment I gladly accept! Thank you, Fred. The same to you. 🧧🎊🥂💫

  12. Ashley avatar
    Ashley

    Dear Friedrich,

    I greatly admire the dedication and effort you give to your art and the planning thereof! As a self employed person you have a lifetimes experiences to aid you. In my case, as with many others, I was employed in other peoples business’s and that has left me more dependant on others (that sounds like I’m putting myself down but no, it takes all sorts). However, your independent employment does make your view (of so much of life) a very different one to mine.

    One thing I have gained this year, is learning from you and whilst not in constant chat with you, I am glad to have followed you on WP and now think of you as a mentor.

    Now, I need to start on my own plan, which must include absorbing more Zen.

    Wishing you all the very best for the New Year. In friendship over the airwaves 🙏

    1. Zettl Fine Arts avatar

      Thank you very much, dear Ashley! Your kind words make me happy, of course, and your loyal support honors me. Whether I deserve this honor, however, is another question. It is also possible that you will dislike one of my articles at some point, as I often do not adhere to “norms.” But that is also in keeping with Zen 🙂

  13. Mariantonietta Sorrentino avatar

    I like what you write Friedrich and your works sound original to me like I have rarely seen them.

    1. Zettl Fine Arts avatar

      How kind of you, Mariantonietta 🙏 Your kind words are a beletad Christmas present for me 🌹🎶❄️🥂

  14. Rosaliene Bacchus avatar

    Friedrich, I thank you for sharing this informative and inspirational post, and congratulate you on achieving your goals for this year. Following your blog has been a learning experience in applying Daoist philosophy in my daily life as a storyteller. Like you, I “lean toward annual planning over resolutions.” At the same time, I remain open to changes/disruptions in my plan(s), in keeping with the concept of “Wu Wei.”

    With regards to “Blog Optimization, Seo Progress,” I’ve also observed that many more readers find my blog posts via Google compared to WordPress. I’ve also noted a few readers via ChatGPT. To my mind, this improves my visibility as an indie-author and, hopefully, will increase my book sales. Since the goals for maintaining my blog extend far beyond selling books, I can only hope that the time and effort spent will reach the minds and hearts of my readers.

    My favorite painting is “Moon Shadow” which, in my view, perfectly depicts the current darkness that seeks to overshadow or corrupt the light of the human spirit.

    1. Zettl Fine Arts avatar

      Thank you very much, Rosaliene! I’m happy to hear that your blog is doing so well, which is not surprising as it is of the highest quality. I’ve always thought that search engines would ultimately focus on quality, otherwise they would become irrelevant. There is too much irrelevant stuff on the internet that is listed too high using various tricks.
      Yes, Wu Wei and things fall into place by themselves. That doesn’t mean that life doesn’t bring challenges. And for these challenges, I wish you all the strength you need for 2025, but above all, good health.

      1. Rosaliene Bacchus avatar

        I appreciate your wishes for strength and good health in 2025 and wish you the same <3

  15. Misky avatar

    Moon Shine is masterful, and apt to make the moon envious.

    1. Zettl Fine Arts avatar

      You are so kind, Misky, and I blush at your praise. Thank you so much and all the best for 2025!

  16. Martha Kennedy avatar

    I hope your trip happens! How wonderful that will be! As for the Dao… as far as I can tell there isn’t anything else. I wish you all the best in the fruition of your plans — especially the trip!!!! Thank you for all the wonderful blog posts through the years.

    1. Zettl Fine Arts avatar

      Thank you so much, Martha! Yes, the trip should definitely take place. Luan Prabang, Hoi An and then down the Mekong to Saigon. I like Saigon a lot. This is my 3rd attempt for Luan Prabang (Covid). The Chinese are working on a train connection there and then the magic will be over. I wish you all the best for 2025, especially good health. Happy Prosit Neujahr!

      1. Martha Kennedy avatar

        Vielen dank, Friedrich!! Das wünsche ich dir auch!

  17. graysummers avatar

    Again a very interesting and insightful read. Love your way of thinking, analysing and planning. And your words regarding the importance of Buddhist thought and philosophy are very inspiring. Also, your Google visiting observation was interesting. I have a small handful of blog themes that are visited very regularly. Daily basis sometimes. Interestingly, no comments on those blogs. So no feedback as to their impact. Unlike yourself, the themes are not about my own work, but of my love for a ‘specific other’ theme (a vintage object, etc.) or something I love or admire as a possession I own for example. Fingers crossed they have found the subjects helpful.

    Once again, thank you for these wonderful past year’s posts Friedrich. Always a pleasure to read. Alongside your community’s comments too. Happy New Year and look forward to more of your posts in 2025.

    1. Zettl Fine Arts avatar

      Your kind words mean a lot to me, Gray, thank you very much for that! Very interesting: I also ran blogs in which I presented vintage and antique items that I owned. That was a long time ago (blogspot). It is very difficult to judge how our blogs are received by others. Mine is more of a marginal topic, which also requires some prior knowledge from the readers. But I enjoy it and friendly reactions like yours are the fuel. All the best for 2025! Above all, good health!

  18. Chen Song Ping avatar

    May you have a fruitful 2025!

    1. Zettl Fine Arts avatar

      Thank you very much 🙏 The same to you. May it be a great one 🍀🌹❄️🎶

  19. James Viscosi avatar

    Happy New Year!

    1. Zettl Fine Arts avatar

      Thank you very much! All the best for 2025 to you!

  20. Edris Iravi avatar

    Wishing you all the best in the New Year!

    1. Zettl Fine Arts avatar

      Thank you very much 🙏 All the best for 2025 to you too 🥂

  21. Cindy Georgakas avatar

    A lovely and comprehensive post which I loved hearing on all counts Friedrich! Gorgeous yearbook, awesome results paying off and great balance! Cheers to you in 2025 on your long awaited trip!

    Love this..
    ‘One of the harshest yet most valuable lessons I’ve learned is this: when something goes wrong, the responsibility rests solely with me. Accepting this truth has profoundly shaped my mindset and the direction of my endeavors and most of all planning.”
    💗🎉🥂

    1. Zettl Fine Arts avatar

      Thank you very much, dear Cindy 🙏 A very happy New Year! Keep on your exceptional work and my best wishes for continuing success ❣️ Thank you for all your support 🥂🍀🎶

      1. Cindy Georgakas avatar

        You’re so very welcome and thank you so much!! it’s my pleasure 😇

  22. Akhtar Munir avatar

    This article offers a thoughtful integration of Daoist philosophy with practical annual planning, blending reflection, art, and personal growth.

    1. Zettl Fine Arts avatar

      Thank you very much for your kind words 🙏 All the best!🥂🍀🎶

  23. Carolyn Kaiser Harmon avatar

    Friedrich, thanks for your time in giving us useful tools for life. I plan on trying to picture my success. I know how powerful a tool that is – but I really need to apply. Thanks for the nudge. Have fun!❤️

    1. Zettl Fine Arts avatar

      Thank you, Carolyn, for your kind words as always. There are of course different ways of visualizing. One that I have had quite good experiences with is to imagine my situation as a garden. Is it a thriving, well-kept garden? Are there areas where I should weed? A part that I should design differently? etc. But of course these are games that will appear differently for each of us. All the best for 2025! ❤️

  24. Kylie Parker avatar

    This is one of the most thorough and insightful posts I’ve read on this subject. The way you’ve explained the material is incredibly clear, and I love how you’ve backed up your points with relevant data and examples. It’s obvious that you’ve put a lot of effort into this, and I truly appreciate it.

    1. Zettl Fine Arts avatar

      Thank you very much for your kind words ❤️🙏 You are more than welcome ☀️🎶

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