North Korean propaganda illustration of children in military and medical dress attacking a caricatured figure wearing a USA helmet

My Pyongyang Gig

My Pyongyang Business Trip in 1988

After my Kabul story, readers asked for more, so here is my memory of Pyongyang on the same business journey in 1988. It felt less dangerous than Kabul, but no less strange. The city’s aesthetics, down to everyday objects, made a forceful impression on me. Yet if someone asked which of those projects gave me the most satisfaction, Pyongyang would come to mind.

The Project

As I said, the core task of this project was to inspect the branches of the TASS news agency, then arrange for the necessary changes and present my immediate client with an office in which his sometimes delicate technology could be installed.

Pretty much everywhere I was given a friendly welcome. Not necessarily because I’m such a nice guy, but because I was a kind of Santa Claus to the local staff. “So you also want a better fridge? No problem. And a new sofa for Madame? Sure”. I also always brought good vodka from the duty-free shops.

Most stops involved much the same task. Pyongyang was different: the new office was still under construction. The TASS staff wanted a dedicated communications line directly to Moscow. They did not want unauthorized listeners following their exchanges with headquarters. Arranging that connection became the central problem of my visit.

Before leaving, I contacted the Austrian trade representative in North Korea. He thought approval was possible, especially since the request concerned the Soviets, but warned me to allow perhaps two years. His account of the bureaucracy was discouraging: even a straightforward request could become a prolonged demonstration of authority.

“Ok, I’ve planned 4 days, but in the worst case I can add another.” “Never ever!”

And I did it, and hence my pride in this matter.

A Stratagem

Every culture has its store of practical wisdom. “Don’t put all your eggs in one basket” is one familiar example. Such sayings can become surprisingly useful when a practical problem needs a different approach.

Chinese sayings and strategies have often interested me. For this problem, I chose number six of the Thirty-Six Stratagems (三十六計): 聲東擊西, shēng dōng jī xī—make a noise in the east, strike in the west. The idea was to direct attention towards other matters, then present our real priority as a small concession.

The Trip

After several stops, I had planned a few days in Beijing before travelling to Pyongyang. Some errands had to wait: on the first night I lay in the hotel with chills. I suspected the effort of the journey, changing climates and time zones had caught up with me.

At the airport, twenty or thirty of us boarded and waited. And waited. There was no explanation. Eventually, a group of officials appeared carrying large numbers of shopping bags. It seemed we had been waiting for them to finish shopping. During the delay I read the propaganda material on board. Its claims struck me as absurdly transparent.

I had chosen the most expensive hotel from a limited selection. It was an enormous building, on a scale I found difficult to explain. I wondered whether someone had been preparing for great streams of foreign tourists.

Thanks to the “shopping comrades” at the airport, it was now early evening. No food on board and my breakfast had been modest. Korean cuisine is fine and I was looking forward to it. So I made my way to the restaurant. A long walk through winding, dimly lit corridors. Koreans standing behind pillars in the dark, whispering, and then the restaurant. It could accommodate the residents of a small town in an emergency. In the center of the action, ugly benches were set up alongside rather narrow rows of tables – obviously, they didn’t think much of wasting space. That evening, apart from me, there was only 1 French journalist couple. Otherwise emptiness.

I took a seat somewhere, the long walk to the restaurant had also whetted my appetite, and right, after a reasonable amount of time – from a Korean point of view –  the waiter came too. I’m sure they just tactfully tried to express that they weren’t dependent on me. The man didn’t bother with time-consuming polite phrases, but got straight to the point: “Is this your place?!” “I doubt it”. “Yes, THIS is your place” and he pointed to a place 3 seats away. Ok, I’m always up for a good joke and asked for the menu. This looked promising and I was reconciled to the world again. The waiter came back and so we were able to deliver a sketch – good enough for prime time.

“Ok, so I will order some rice, some vegetables and meat. Let’s make this dish with beef”. “Long time”. ?? “What do you mean with a long time?”. “Long time”. “You mean, long time till it is ready?” Yes, long time”. “No problem, I am free this evening. So let’s start with the eggplant dish”. “Long time”. “I see”. “And the duck would also be a long time, I guess?!. “Yes, long time”. It was clear now that some of the dishes were not available. I didn’t want him to lose face entirely, so I said. “Ok, let’s do it like this: you put something together for me, I like almost everything anyway”. He took the menu and studied it long and hard before saying, “Rice?” “Definitely.” “Hot cabbage?” “Marvelous.” “You are very hungry?” “Yes, very hungry”. “Big Rice?”

Well, that was my dinner in this $300/night hotel. I mentioned that it was a huge restaurant of a dimension I never ever saw again. It extended over both building complexes. Booths were built into the corners of this restaurant and while I waited for my modest supper I kept seeing waitresses carrying trays of food disappearing into the booths. Of course, these were Korean guests – apparently privileged guests, like the officials with shopping bags at the airport. Had George Orwell had the chance to visit North Korea, he couldn’t have resisted adding an additional chapter to his “Animal Farm”.

The next day I met my Russian contacts for a preliminary meeting and explained my plan to them and we coordinated our approach to the meeting with the Koreans the next day. That was soon done, we visited the construction site and then they were kind enough to drive me around Pyongyang. A very educational drive. After that, I said I would like to take them out for a nice meal that evening and they should suggest which restaurant. “The kitchen in your hotel is excellent!” I tried to explain cautiously that this might not be a very good idea. I also wanted to eat very well here, if possible. “Don’t worry, it will be a good meal”. And so it was. The waiter was even almost friendly. In any case, he took the order without hesitation and it was a lot and with all the delicacies your heart desires and it was excellent.

The meeting with the Korean side was scheduled for the next day. Start 10:00 End 12:00. I knew that the officials was very specific about lunchtime. End of talks 12:00 means 11:45 last bows.

We entered the conference room and had some time before the Koreans arrived. On the wall were conspicuous devices that I took to be microphones. Nothing about them suggested discretion. There must have been about 10 people who came in then. And they weren’t (at least those who gave me a business card) the lower ranks in the hierarchy of agencies involved.

My Masterpiece

From 10:00 to 11:30 we haggled over things that were more or less meaningless for our side. Shadow boxing. Then, at 11:30,  I said: “Ok, of course, I understand that certain things take time and have to be examined and weighed up and it’s a pity that we can’t solve them today. I understand that. But, I’ve come a very long way from Austria and now I’m flying back with no results and losing face at home. Can’t we at least get the leased line approved?” Brief consultation. “Yes, you can have the leased line!” 😊 😊

Back in my hotel, I notified my contact in Moscow. That was only possible by telex. Older readers can still remember these devices. The text is typed on a kind of typewriter, transferred to punched tape, and sent with another device. It wasn’t that easy in Pyongyang, because someone had to check “that I hadn’t made a comma mistake”, so I typed the text and handed the punched tape over to the lady in charge, who would do the rest for me.

We celebrated our success sufficiently in the evening and it was quite late before I got back to my room. I started undressing and the phone rang. In some cities, it was not uncommon for a man traveling alone to get an unexpected call in the late evening. But in Pyongyang? I picked up. Again, no unnecessary waste of time with a “Good evening” or similar decadent imperialist drivel. She got straight to the point: “You send telex today”. “Oh yes, so you already sent it?” “You come down now, pay”. What she tried to express was that I should go down in the middle of the night to pay my $2 for the sending of the telex. In this $300/night hotel. Again, I was surprised at the North Koreans’ subtle sense of humor.

What Else?

I remember very few smiles.

At the market I visited, I found dirty Chinese cabbage, rotten onions and potatoes. At the exit, a huge poster proudly proclaimed the abundance of Korean life.

From my room I could see a long street lined with modern high-rise buildings. My Russian contacts told me that they were unoccupied and that the water pumps could barely reach beyond the second floor. I could not verify that explanation.

I was told that the trade representative’s little daughter had learned at preschool that the sun rose because of the great chairman. On television I saw construction work apparently played at increased speed to demonstrate the workers’ diligence. Buster Keaton would have appreciated the effect.

Bored in my room, I also looked for what I assumed would be a listening device. Within two minutes, a conspicuously ill-fitting floor lamp had become my prime suspect. I could hardly take pride in that bit of detective work.

PS: As already mentioned, I love curiosities. So when I traveled to the USA (privately) a year later, I used my special passport with the entries from communist countries. In the worst case, I still had my regular passport. I got my US visa in this passport without any problems. Now I had these visas and more all in one passport and was able to add a nice addition to my collection.

I will end with a few propaganda images collected later from the internet. They are illustrations, not photographs documenting what I saw in the streets in 1988, and I have not established their dates. The first collage includes Chinese as well as North Korean examples. What I remember from my visit were mainly promises of bumper harvests and a brilliant future under the great leader.

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19 responses to “My Pyongyang Gig”

  1. swabby429 avatar

    I’m glad you included pictures of the posters. I’ve had a long fascination with Bolshevic and Communist propaganda art.

    1. Zettl Friedrich avatar

      Yes, there are quite a few good ones. The Chinese learned from them and developed their own kind, definitely less good. And the North Korean learned from the Chinese. By then it has become pure propaganda without much of artistic value.

  2. Nancy Richy avatar

    Fascinating read!

    1. Zettl Friedrich avatar

      Thank you! If i was asked to describe my impression in one word it would be: absurd.

  3. Monkey's Tale avatar

    Great story, what a strange world it was and probably still is. Love the restaurant scene. Maggie

    1. Zettl Friedrich avatar

      Thank you, Maggie! Yes, strange and most of all absurd. Very different from all places I have been so far.

  4. BACK ROADS AND OTHER STORIES avatar

    What a surreal experience! And the posters are unbelievable!

    1. Zettl Friedrich avatar

      Thank you very much! Surreal and absurd. And disillusioning.

  5. Martha Kennedy avatar

    ” I was reconciled to the world again” Seems like we’re always having to do that…

    — your food choices remind me of dinner my first night in Guangzhou at the Bai Yun hotel. They had “joak” with chicken and joak with fish in spite of the 8 page menu they gave me to look at. Lucky for me, I liked joak right away.

    I was always conscious in China of the people who had grown up with this picture of Americans. I seldom encountered the latent attitude, so seldom that when I did, it shocked me. The only posters of this nature that I saw in China were in Haikou City which as you know was so far away from the main events on the mainland, and, at that time, so impoverished, that these ragged weathered things were still on buildings.

    Surreal is exactly the word and knowing that it’s a reality SOMEWHERE might be the most surreal thing of all.

  6. Zettl Friedrich avatar

    When I was still in the foreign language institute, the Chinese students suddenly very excited: the first American students were about to arrive! Some even knew when, and so a fairly sizeable group of Chinese colleagues was standing at the gate when the car with the 3 (?) students arrived.

    And then they got out. The first with a beard, long hair and a cowboy hat…. A world has collapsed for some.
    I was never able to ascertain a fundamental rejection of Americans, but American politics was certainly criticized in personal conversations.

  7. alicia | metasparks avatar

    This is insane! I have always been fascinated by North Korea.

    I was in North Korea for a short 5-day trip with my university friends (I was in Beijng 2010 – 2014) and we certainly could not go anywhere without our tour guide or security personnel.

    What collectibles did you purchase? I bought books and stamps from the book store / gift shop in the hotel I stayed in!

    Thank you for sharing!!

    1. Zettl Friedrich avatar

      I was also in China for a long time (1978-85) – we have similar experiences 🙂 When you were in Pyongyang, many things were certainly different. But you’ve probably noticed something similar, that in China it was very easy to make contact with the Chinese, that the poorest radiated something like joie de vivre…Pyongyang was sad in every respect.

      I bought quite a bit of ginseng and it was packaged in beautiful wooden boxes which I still use today.

      1. alicia | metasparks avatar

        I fully agree! The Chinese were very welcoming but in Pyongyang, there were sadness in their eyes. we took the metro and were in a train full of locals but even then, we couldn’t tell if they were real commuters or not

      2. alicia | metasparks avatar

        The ginseng and wooden boxes sound lovely!

      3. Zettl Friedrich avatar

        Since you bought stamps: do you know that N K stamps are not listed in American stamp catalogues? Many years ago I offered some at fleebay an my account was frozen immediately.,..

  8. Steven McCabe avatar

    What an absolutely fascinating experience you have shared! Sounds so very real and at the same time like Alice in Wonderland!

    1. Zettl Friedrich avatar

      Thank you very much, Steve! Just absurd in every respect. What I never could find out and would interest me most: what’s going on in the brain of ordinary people. It’s not quite likely that all believe that propaganda.

  9. Swankie avatar

    Incredible read! Always been interested in NK and watched many a video on the nation, reading about it from a business trip standpoint was fascinating and enlightening, cheers for this!

    1. Zettl Friedrich avatar

      Thank you for your kind words! Sorry for my late reply – somehow your comment went to the span folder…..Yess, it was a strange trip 🙂 Cheers to you too!

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